Where insights

meet income.

A CPA and a CMO solving
your most pressing

tax and growth challenges

Michaele M. Esdale, PhD, CPA, CFT
Founder & CEO

Daniel J. Esdale, MBA
President & Strategic Growth Advisor

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Tax Strategy

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Tax Preparation

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Individual Tax Returns

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Business & Entity Tax Services

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Partnership Tax Returns

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C-Corp Tax Returns

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S-Corp Tax Returns

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International & Expatriate Tax

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Entity Formation & Advisory

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Entities with Foreign Partners

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Trusts, Estates & Gifts

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Growth Marketing

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Branding

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Marketing Plans

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Fractional CMO

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Content Calendar

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Marketing Analytics

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Website Experience & Development

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Financial Therapy

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Lead Generation

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Social Media

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Digital Storytelling

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Revenue Optimization

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Strategic Planning

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Personal Branding

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Data Governance

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Fundraising & Grant Writing

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Life Transitions

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Culture Blueprint & Architecture

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Workshops & Retreats

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AI Adoption

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Operational Efficiency

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Scenario Mapping

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Program Assessments

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Keynote Speaking

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Nonprofit Board Capacity Building

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Event Planning & Management

| Tax Strategy | Tax Preparation | Individual Tax Returns | Business & Entity Tax Services | Partnership Tax Returns | C-Corp Tax Returns | S-Corp Tax Returns | International & Expatriate Tax | Entity Formation & Advisory | Entities with Foreign Partners | Trusts, Estates & Gifts | Growth Marketing | Branding | Marketing Plans | Fractional CMO | Content Calendar | Marketing Analytics | Website Experience & Development | Financial Therapy | Lead Generation | Social Media | Digital Storytelling | Revenue Optimization | Strategic Planning | Personal Branding | Data Governance | Fundraising & Grant Writing | Life Transitions | Culture Blueprint & Architecture | Workshops & Retreats | AI Adoption | Operational Efficiency | Scenario Mapping | Program Assessments | Keynote Speaking | Nonprofit Board Capacity Building | Event Planning & Management

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“Fintuition” brings clarity to complex financial decisions

Your “fintuition” is how confident and empowered you feel when you make a financial decision. When you understand how values, emotions, and biases shape your choices around taxes and growth, clarity follows. Fintuition Advising supports businesses, nonprofits, and individuals with hands-on tax and growth strategy—so decisions feel clear, intentional, and aligned with what matters most.

Meet Fintuition

Fintuition Services

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Do you have an engaged relationship with your CPA? Michaele delivers a highly personalized, understanding and friendly approach that brings you comfort and peace of mind—elevating once-dreaded tax discussions into thoughtful, strategic conversations.

Tax Preparation
and Planning

Explore Tax Services
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Marketing isn’t decoration..it’s direction. When your audience and story are aligned, branding and content work together to attract the right customers—supported by a tech stack that captures leads. Let Dan help you turn authentic content into measurable growth.

Growth
Marketing

Explore Marketing Services
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What if your relationship with money felt calm and intentional? Michaele’s holistic, empathetic approach to financial therapy helps you understand your relationship with money, reduce stress, and build healthier habits. Whether it’s a 1:1 or family engagement, let’s turn financial uncertainty into confidence!

Financial
Therapy

Explore Financial Therapy
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Fundraising is so much more than sending e-mails! With deep experience working alongside nonprofits, Fintuition provides guidance on goal feasibility, organizational alignment, donor engagement, event planning, and campaign execution.

Fundraising and Grant Writing

Explore Fundraising Services
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Tired of the strategic planning template? Through an approach grounded in real-world experience, Dan and Michaele partner with organizations to help leaders navigate complexity to make good decisions and build a clear path toward sustainable growth.

Strategic
Planning

Explore Strategic Planning
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Fintuition’s virtual and on-site workshops are designed around focused experiences that range from AI adoption, tax training, branding, and nonprofit board orientation. Each session delivers practical skills, strengthens alignment, and empowers teams to take action!

Workshops and
Team Retreats

Explore Workshop Options

The tax and marketing duo you never knew you needed!

Michaele and Dan laughing at each other

We’re entrepreneurs who met in higher ed…Michaele as a professor, Dan as an administrator. Oh, and along the way, we got married, too. Michaele is a CPA, CFT, and PhD in Accounting who founded Fintuition Advising in 2023. Dan is an MBA who spent over a decade as a chief marketing officer before joining the firm in 2025. Together, we combine tax savvy and marketing strategy to tackle your biggest business challenges with clarity, creativity, and a little fun along the way.

Work With Us

From Our Clients…

  • "Taxes and investments intersect a lot.  Whether it is tax efficiency for non-qualified investments, gain/loss strategy, or using tax advantaged accounts.  You are always open to discuss different ideas, and help model potential tax outcomes for what is happening on the investment side." 

    Robert M. Dolliver, CFP®, CIMA®
    Private Wealth Advisor | Chief Executive Officer
    Gavin & Dolliver Wealth Advisors

  • "Every engagement is better when Michaele is involved! She brings a rare combination of deep technical expertise and genuine human empathy to every engagement. Michaele is kind, patient, and thoughtful, yet she is also proactive, detailed, and completely reliable. Our clients consistently feel understood and supported, and that is a direct reflection of her approach."

    Samuel J. Diarbakerly

    Founder | Private Wealth Advisor
    Generation Capital Advisors

  • "Fintuition Advising is perhaps the most caring, competent, communicative, and conscientious tax accounting service that anyone would be fortunate to find and work with. During a recent family estate-related legal squabble, Michaele intuitively brought the critical tax-impact crux to the forefront, and her advice was the catalyst for quickly bringing about a successful close to the matter. I cannot recommend and thank her highly enough."

    —Steve Russell, MBA

  • "Michaele is an extraordinary advisor. I had a traditional, old-school accountant with whom I was dissatisfied when I met Michaele. Wow...what a world of difference working with Fintuition! She has been a thought partner and collaborative advisor like no other.  Before I make any significant financial decisions, I contact her as a partner, and my business has never been better. I cannot imagine my life or business without her now; she has become indispensable."

    —Liz Handlin

    Founder & CEO
    Ultimate Resumes

  • "Michaele is the rare kind of financial advisor who makes you actually look forward to dealing with finances. She listens, she explains things in a way that makes sense, and she genuinely cares. Working with her feels like having a smart, steady friend in your corner.”

    - Ali Guermazi, MD, PhD, MSc

    Chief of Radiology,
    VA Boston Healthcare System

  • "I own and operate a nail salon, and as a small business owner was in need of  accountant that would make finances clear for me. I wanted someone to be honest with me, and also work with me to grow my business. Working with Fintuition Advising has been the best decision!"

    - Dana Bonner

    Founder & CEO
    Pink & Pretty Nail Salon

Let’s kickstart your Fintuition

We partner with small business owners, nonprofit executives, individuals, families, and advisors. Whether you need tax preparation & planning, marketing guidance, strategic planning, fundraising guidance, or financial therapy, please reach out! Dan or Michaele will be in touch within 1–2 business days to discuss next steps.

Information submitted through this form will be used solely for the purpose for which it is provided and will not be sold, shared, or disclosed to any third party, except as required by law.

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Information submitted through this form will be used solely for the purpose for which it is provided and will not be sold, shared, or disclosed to any third party, except as required by law.