Because marketing isn’t decoration. It is direction.

The Fintuition Advising growth marketing program is based on a core philosophy: what matters most is what your audience values. We don’t just plow forward with a checklist of marketing tactics; we meet you where you are and provide strategies to help your business or nonprofit achieve meaningful growth. Every engagement starts with a conversation! Our commitment to outcomes means we don’t waste time or resources on ineffectual “check-the-box” marketing practices; instead, we create efficient, impactful, and sustainable marketing solutions unique to your organization.

Questions you may ask yourself…

  • How much should I be spending on marketing? And how much time should I be investing in growing my business?

  • What are the marketing technology tools that can help me grow my business or nonprofit?

  • How do I keep up with the constant need to tell my story across social media and web platforms?

  • Are the marketing tactics I'm currently employing actually working? How do I measure performance?

  • What is my brand story? What is the problem I'm aiming to solve for my customers and/or clients?

Daniel Esdale in a blue sportcoat

Let our CMO help you stand out!

Dan Esdale is Fintuition Advising’s growth marketing expert, specializing in small-to-mid-sized businesses, nonprofits, and human services agencies. With over a decade of experience as a Chief Marketing Officer and more than 25 years of marketing expertise across industries, Dan brings a strategic mindset and proven track record of driving impactful outcomes.

Dan believes that every successful marketing initiative begins with the right questions! So every Fintuition engagement starts with a conversation that uncovers the unique qualities that set your organization apart.

With a focus on customer acquisition, content creation, corporate and personal branding, and the customer journey, Dan's tailored approach enhances your organization’s brand visibility and appeal. Leveraging cutting-edge marketing technology tools and generative AI, Dan creates authentic campaigns and marketing assets that connect with your audience and drive revenue growth.

Growth Marketing Services

  • Marketing Strategy and Planning

    You’ve got goals. You want to grow your company. But where do you start? Is what you’re doing now working? Fintuition‘s method will enable you to walk away with a marketing roadmap rooted in reaching your target audience and achieving growth!

    - Marketing Plans

    - Marketing Discovery Workshop

    - Budget Analysis

    - Customer Journey Mapping

    - Advertising Strategy and Placement

  • Storytelling and Social Media

    The content engine is always running, but how can business owners and busy executives possibly keep up? And how do you know if your content aligns with your audience - in other words, are you engaging? From building a content calendar to writing web stories and press releases to managing your brand’s social media, Dan can be your engagement partner.

    - Brand Videos

    - Content Calendar

    - Social Media Content Management

    - Press Releases and Web Stories

    - Audience Assessment

  • Brand Strategy and Messaging

    What do you want people to know about you? We help you identify your unique value proposition and establish a brand story that resonates with your target audience. Then we work to tell a cohesive, compelling story that will drive growth.

    - Branding Audit

    - Brand Story

    - Brand Positioning

    - Messaging Platform and Toolkit

    - Rebranding and Brand Launches

  • Personal Branding

    People don’t buy from brands….they buy from people. An effective personal brand is key to achieving growth and building community. What do you stand for? What makes you different? Ensure your personal brand is consistent, authentic, and impactful. The goal: position you as a thought leader and amplify your influence.

    - LinkedIn Profile Optimization

    - Personal Brand Toolkit

    - Conference Presentation Prep

    - PR Pitches

    - Content Calendar

  • Marketing Campaign Development & Management

    Campaigns should do more than generate attention; they should drive growth and build lasting relationships. We develop and manage ROI-focused lead-gen campaigns that attract inquiries, retain existing customers, and strengthen long-term engagement with your brand.

    - Campaign Concept, Plan, and Messaging

    - Audience Persona Creation

    - Timeline, Channel, and Execution management

    - Social Media Calendar and Content

    - Performance Tracking, Insights, and Optimization

  • Marketing Technology & AI

    You’ve got the strategy and the framework, now how do you operationalize it? You can’t afford a dedicated marketing manager, but want to get the most out of your brand. You pay for a digital tool, but you want to get the most out of it. Dan has presented on marketing technology and AI to countless stakeholders to help them work smarter, not harder.

    - Website Design and Development

    - Canva Brand Toolkit

    - AI Training and Workshops

    - Pitch Decks and PPT Templates

    - SEO and SEM strategies

Get Started

  • "Dan transformed our approach to marketing, helping us build a meaningful brand strategy and incorporating advanced digital techniques"

  • "Dan is a highly organized, detail-minded marketing professional with exceptional project management and content generation skills."

  • "Even the little things Dan pointed out, like language on our website, opened my eyes to the simplest things that can make a big difference!"

The 100-Day Growth Marketing Program

A circle in four equal parts with each phase of the marketing program

Borrow the direction of a Chief Marketing Officer for 100 days to set strategy, build systems, and leave you stronger than you started! The Fintuition 100-day growth marketing program is rooted in sustainability, providing you with tools to utilize after the engagement is complete. With four distinct stages, the program is designed to define your brand and drive engagement through a strategic, data-driven approach with a focus on content and lead-generation.

Who is this right for?

  • Is your marketing starting to feel a bit improvised? Are you ready to grow, but don’t have the resources to hire? Through this program Dan will help you define your brand, target your audience, and utilize your limited resources more efficiently. So you walk away with a marketing plan, content calendar, and new resources to engage your audience in a more deliberate manner!

  • Your work matters, but your message doesn’t always land the way it should. But you know you don’t have the resources for an in-house team. Let Dan work with you to align your brand, story, and outreach tools so they resonate with the people you’re trying to reach. The program equips your team with tools and direction you need to unlock growth and create a sustainable marketing program.

  • You’re focused on service delivery, compliance, and outcomes, and marketing often comes last, if at all. You have limited funding for marketing, yet you need to share your story to grow your service portfolio. Let Dan work with your leadership to put a foundation in place that has been tried and tested in the human services sector, and will live long beyond the engagement.

A graphic depicting a megaphone and conversation box

Ready to Start the 100-Day Program?

Ready to listen…

Everyone deserves to feel empowered in their audience outreach, and Fintuition Advising is committed to helping you make that a reality.

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